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I'm sure that for many of us that creates a minor inconvenience on our portfolio sites, while for others this probably represents a relatively devastating loss. It is disrespectful and sadly it's unlikely we'll ever see much of that content again due to copyright hurdles. For a few months in , Machinima was the most-viewed YouTube channel worldwide, racking up two billion views.
Popular channels on the network included Machinima Respawn, which became known for its irreverent humour and Machinima Live, which hosted eSports tournaments. In recent years, the company has gone through several changes in ownership. Later that year, Machinima was acquired by Otter Media. It seems that loyal contributors have been caught in the crossfire of this corporate churn, losing both their work — and potentially any future payments from Machinima.
This isn't like one of the other MCNs that acted as a bush-league talent agency. Not according to Azevedo. But the saga raises bigger questions about how creative works are preserved online and what people can do to protect themselves. For now, the best advice might be for creators to archive their work. I don't think this will stop creators from relying on content channels, because they still make for great exposure opportunities. Creators who have backed up their content could theoretically rehost it on their own sites, although that depends on the terms of their Machinima contracts.
Rehosting them, however, is unlikely to offer the same exposure that a network such as Machinima can provide — even if it has less relevance than in its heyday. Up until the mass removal of videos, there was still much affection for Machinima, as evidenced by the reaction to its demise.
For many fans and creators, anger has replaced affection as the reality sinks in. Is there a future for similar MCNs? He blames executive mismanagement and mercenary partnerships, among other reasons, for their demise. Machinima gave creators the experience of having their videos showcased to a huge audience, but many have now been left with nothing to show for it. By Winston Lee. By Sanjana Varghese. By Matt Burgess. By Mary Ann Sieghart. Post-lockdown life in Wuhan is a warning to the world.
By Winston Lee Privacy 24 Apr How the dream of a 1,mph rocket car suddenly collapsed. By Sanjana Varghese Cars 17 Oct How to fix the shocking, sexist collapse of female coders.
YouTube Stars Fighting YouTube Networks Over Their Contracts
Now, according to a letter circulating on social media , Machinima creators and select staffers will be joining the Fullscreen network — which is another Otter property. Last month, Otter said that its direct-to-consumer brands like Rooster Teeth would be folded into its anime and geek-centric Ellation division alongside Machinima. Oh dear. I wonder how long my Machinima contract has left before it runs out? MachinimeBecomesFullScreen pic.
Machinima is a good reminder of just how disposable the internet is
Join Riverfront Times Press Club. Because No News is Bad News. Jesse Lenz. Rage Against the Machinima: As YouTube becomes increasingly wealthy, its stars and the networks who contract with them battle for money and creative control.
The collapse of Machinima is a stark warning to YouTube creators
A few years after that, if I was hunting for new footage, it was probably on YouTube, and odds were good the video I'd end up on was uploaded by Machinima. Today, GameTrailers still exists in name only as a trailer dumping ground on YouTube. If anyone still needed reminding that the internet's history is more fragile than we often assume it to be, well, here it is. For years, Machinima operated as a powerhouse multi-channel network on YouTube, and it had some scandals along the way, with problematic undisclosed endorsements and draconian contracts for creators. Whether or not you mourn the loss of Machinima as an organization, it's striking to see the gaming channel's decade of history and thousands of videos gone in a flash. Much of the game footage from the Xbox came from Machinima, and the network ran many original series over the years, including Mortal Kombat: Legacy, Felicia Day's Dragon Age: Redemption, and years of actual machinima videos.