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Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Scenarios by Kees van der Heijden. Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years and 30, copies after publication Scenarios is still acknowledged as the definitive work in the field.
Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Secon Scenario planning allows companies to move away from linear thinking and better understand external change. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Get A Copy. Hardcover , pages. Published January 14th by Wiley first published October 24th More Details Original Title. Other Editions 8. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Scenarios , please sign up.
Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Sep 28, Martine Delannoy rated it really liked it. This book I would highly recommend to any businesses or organizations wanting to use strategics scenario planning. This book is very useful as a knowledge basis and guide.
I was looking into an application for networks or cities. Oct 14, Warren rated it it was amazing Shelves: future-studies. He kept on going on about the "business idea" at the start of the book and I didn't get why.
I kept going and later on in the book everything fell into place. Awesome book. It has specific examples for strategic scenario planning, and makes good coverage to your knowlage for buisness simulations. Kevin Krosley rated it liked it Nov 21, Mike Walters rated it liked it Jun 22, Steven Fisher rated it really liked it Nov 09, Roger Stickland rated it really liked it Jan 14, Dmytro rated it it was amazing Apr 09, John rated it really liked it Oct 06, Maggie K rated it really liked it Jan 17, Abdul Hajee rated it it was amazing Feb 04, Hannu Ripatti rated it really liked it Jun 08, Yker Valerio rated it it was amazing Jun 06, Omar Bakri rated it it was amazing May 09, Hiep rated it really liked it Feb 21, Kgosi Mmusi rated it it was amazing Jan 14, Mace Ousley rated it it was amazing Nov 04, Dennis rated it it was amazing Jan 17, Tim rated it liked it Dec 23, David Rauws rated it it was amazing Dec 14, Bob rated it liked it Jan 01, Dean Calhoun rated it really liked it Dec 03, Lisa M.
Ahmed Elaraby rated it really liked it Apr 15, Alberto Cohen rated it it was amazing Apr 06, Jane rated it really liked it Nov 08, Paul Harper rated it it was amazing May 22, Gary Hutto rated it it was amazing Oct 04, Stace Lee rated it liked it Jul 26, There are no discussion topics on this book yet. Readers also enjoyed. Goodreads is hiring! If you like books and love to build cool products, we may be looking for you. About Kees van der Heijden. Kees van der Heijden. Books by Kees van der Heijden.
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Scenarios: The Art of Strategic Conversation
Start growing! Boost your life and career with the best book summaries. The scenario planning tests focus more on the activities that make your company perform for the better or worse. During the 60s, firms started to utilize scenario planning methodology in order to equip themselves for challenging events that may affect and endanger their way of doing business. This would not have been such a tragedy if the countries back then had a vision to solve these problems. After dozens of failed attempts to regulate this problematic occurrence, Shell Oil designed a plan to increase the interest in scenarios.
In , a time when quantitative, computer-driven planning was very much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. The authors interviewed almost every living veteran of the Shell scenario planning operation, along with top Shell executives through the years. They identify several principles that both define the process at Shell and help explain how it has survived and thrived for so long. For instance, Shell scenarios are stories, not predictions, and are designed to help break the habit, ingrained in most corporate planning, of assuming that the future will look much like the present.
Scenarios: The Art of Strategic Conversation, 2nd Edition
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