PAZARLAMA ILKELERI ISMET MUCUK PDF

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To have knowledge about theories, concepts, methods and tools of Shoe Design and Production field. To be able to recognize materials and chemicals used in the field and to use technical and technological equipment.

To be informed about legislations and principles of shoe design and production. To be able to transfer, use and interpret the theoretical knowledge of Shoe Design and Production into practice through written and oral communication. To be able to fulfil the requirements of occupational safety, environmental protection, quality concepts.

To be aware of and be able to apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation and announcing. To be able to follow the current information in his field and communicate with colleagues in English at least at level of European Language Portfolio A2 General Level.

Apply Now. Toggle navigation. Footwear Marketing Management. Local Credits. Short Cycle. The aim of the course is to provide students with knowledge of marketing concepts and basic concepts of marketing management in enterprises, taking into account the needs of the consumer while preparing and presenting the design.

The students who succeeded in this course; Will be able to evaluate the importance of marketing Will be able to explain the basic concepts of marketing Will be able to describe the methods of fashion marketing Will be able to explain current marketing concepts such as internet marketing Will be able to conduct market research in shoe sector.

Definition and scope of marketing, historical development of marketing science, marketing understanding and new trends, fashion marketing, marketing environment, strategic marketing, market research, market segmentation, marketing and marketing management on the internet.

Course Category. To be able to use computer programs and technology at the level required by business practices. To work efficiently and effectively, learn how to be a team member, take responsibilities.

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