LEV MANOVICH SOFTWARE TAKES COMMAND PDF

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Qty :. This book is available as open access through the Bloomsbury Open Access programme and is available on www. Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs.

What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media,' the author of The Language of New Media develops his own theory for this rapidly-growing, always-changing field.

What was the thinking and motivations of people who in the and s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects?

How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a 'medium' after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture.

Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media. Media Design Conclusion Index. Software is the agent of our every digital experience. And software is a quintessentially human artifact.

The fact that it is intangibleyou can't reach out and touch itis the least interesting thing about it. This long-researched book, which synthesizes critical theory, human-computer interaction, and media history as well as newer approaches from the digital humanities, allows software to take its place as a commanding element in our conversations about computers, and how we work, play, learn, and create.

Through a theoretical analysis of the computer as cultural metamedium and a probing history of 'media software' such Photoshop and After Effects, among others, this is essential reading for anyone interested in how software has changed how we work, create, and perceive the world. Lev Manovich connects the dots of software society, from layers in Photoshop to layers of data, interpretation, and meaning.

It collects both the history of media's softwarization in the 's and 's and the cultural development of a metalanguage of motion graphics in the 's. In addition, it provides the theoretical framework necessary for a discussion of these histories and for future developments in media software. If it does not provide a single final answer to its catalyzing question, it is only because the use of 'media after software' is a cultural phenomenon in which we are still neck deep.

Unlike previous technologies, software can push back into our worlds in unprecedented ways. In education, the danger is that software will begin to dictate pedagogy rather than the other way around. Manovich's book can help us avoid this pitfall. The greatest value of Software Takes Command is that it helps frame the history and nature of software in a way that makes me more confident in identifying how and when to take command of software myself. You have to have balls to wonder about the intellectual, philosophical, epistemological and conceptual origins of the software we use every day…This work is thus a secret history by neglect rather than conspiracy of the culture of software.

He persuasively argues that softwarization has led to the formation of a new 'metamedium' in which what were previously separate media, and already existing and not-yet-invented media, become fused.

Manovich's work contributes as it unveils some of the invisible labour involved in media production hidden in the softwarization process, and deepens our understanding of the changing practices and aesthetics. Per leggere Manovich risulta utile infatti mettere nella propria cassetta degli attrezzi concetti quali quelli di affordance di Donald Norman e di agency di Bruno Latour. In that sense, it can be considered as uncritical. There is no variant of false consciousness to be found and no bureaucratization of the creative mind through formalization or standardization.

Software Takes Command is trying to understand what is, not what ought or ought not to be… Given [software's] enormous significance for contemporary visual culture, one would expect there to be a number of published volumes that discuss Photoshop and similar programs in some depth. But besides Manovich's work, there is preciously little…One can therefore only hope that Software Takes Command inspires others to take the approach to new domains and different types of software…Lev Manovich shows us how this could be done — and this is why Software Takes Command is such an important book.

Manovich beautifully synthesizes a significant part of his work as programmer, designer and digital animator, media artist, researcher and professor, helping to strengthen and expand the field of cultural studies of software, one of the corollaries of his previous systematic analysis of the language of new media. This is an essential book in the canon, still in formation, of software studies. You can unsubscribe from newsletters at any time by clicking the unsubscribe link in any newsletter.

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Software Takes Command

This new book from the celebrated author of The Language of New Media is the first to offer a rigorous theory of the technology we all use daily - software for media authoring, access, and sharing. What motivated developers in the s and s to create the concepts and techniques that now underlie contemporary applications like Photoshop, Illustrator, and Final Cut? How do these tools shape the visual aesthetics of contemporary media and design? Lev Manovich answers these questions through detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and milestone projects in design, motion graphics, and interactive environments. Software Takes Command is a must for scholars, designers, technologists, and artists concerned with contemporary media and digital culture. Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs.

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File:Manovich Lev Software Takes Command 2013.pdf

Qty :. This book is available as open access through the Bloomsbury Open Access programme and is available on www. Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media,' the author of The Language of New Media develops his own theory for this rapidly-growing, always-changing field.

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