Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow , Donald Baack. Integrated Marketing Communications takes a broader approach than Advertising or Promotions courses. The text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project.
|Country:||Trinidad & Tobago|
|Published (Last):||7 March 2014|
|PDF File Size:||7.31 Mb|
|ePub File Size:||5.74 Mb|
|Price:||Free* [*Free Regsitration Required]|
He obtained his Ph. Clow has published a total of articles in academic journals and proceedings and has written 13 textbooks. Prior to earning his doctorate, Clow owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas.
He started as a sole employee and the company grew to become one of the largest cleaning services in Northwest Arkansas with 40 employees. Donald Baack holds the rank of University Professor of management at Pittsburg Kansas State University, where he has taught since Baack received his Ph.
His primary area of study was Organization and Management Theory. Baack and his son Daniel W. Baack has been active in the Southwest Academy of Management for many years, serving as its President in He is married Pamela with three children. Integrated advertising, promotion, and marketing communications. Kenneth E. Clow , Donald Baack. This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools.
For marketing professionals and ad agency account executives. Corporate Image. Integrated advertising, promotion, and marketing communications Kenneth E.
ISBN 13: 9781292222691
View larger. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. Integrated advertising and marketing communications taught through real-life application.
Integrated Advertising, Promotion, and Marketing Communications, 7th Edition
Convert currency. Add to Basket. Book Description Paperback. Condition: NEW. Customer Satisfaction Guaranteed. More information about this seller Contact this seller. Book Description Pearson Global Edition,