The case study: "Your objective today is to estimate the number of gas stations in the city of Paris. For that, please first describe 2 different estimation strategies, then choose one of them and do the estimate. There are a number of ways to tackle this estimation and to a certain degree they may be governed by the amount of information that the interviewer is prepared to give away in this case not much. Suggestion : You should share the structure with the interviewee after the introduction of the case after the discussion of the problem definition and a quick brainstorming of the candidate.

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The case study: "Your objective today is to estimate the number of gas stations in the city of Paris. For that, please first describe 2 different estimation strategies, then choose one of them and do the estimate. There are a number of ways to tackle this estimation and to a certain degree they may be governed by the amount of information that the interviewer is prepared to give away in this case not much. Suggestion : You should share the structure with the interviewee after the introduction of the case after the discussion of the problem definition and a quick brainstorming of the candidate.

As discussed at the beginning, the second strategy will be chosen as it is more representative of the reality gas stations are built as the market demands it.

The first approach is also very inaccurate as the population density of a block can vary significantly, demanding more or less gas stations per block as a consequence. First we will calculate the left side of the tree, the total city demand per day. The number of inhabitants in Paris is about 10 million. We can suppose that for every 5 people there is a car as people less than 18 have no car at all and a lot of people use public transportation in Paris. Then we have 2 million cars in Paris.

Then the total number of vehicles is 2. Commercial vehicles are almost always on the road and consume up to 5 times more. Now, to estimate the right side of the tree, let us first assume that an average gas station has about 5 pumps. Each pump serves about 12 cars per hour one every 5 min in rush hours and 5 in normal hours. That gives us vehicles served per gas station per day. Assume that, every time they go to the gas station, normal vehicles buy about 50 liters and commercial vehicles some of them trucks about What aspects should he consider?

This question opens a general discussion about the attractiveness of an industry or a specific business, in this case a gas station. A good response to this question should focus on the attractiveness of the industry in general terms as well as in the specific location at hand — the city of Paris:. The conclusion should be that this is a difficult industry to get into.

The friend should only go ahead with this idea with the individual opportunity is very good special location with big market growth, low local competition, other sources of revenue like a small market at the gas station etc. Case-Training: Cashback-System in einer Supermarktkette. Wir bieten dir diese Case Study auch als Download an. Deshalb habe ich mich auf www. Mehr erfahren oder. Melde dich jetzt kostenlos an und gib deiner Karriere einen Boost.

Diese Email-Adresse wird schon verwendet. Bereits Mitglied? Jetzt anmelden! Structure There are a number of ways to tackle this estimation and to a certain degree they may be governed by the amount of information that the interviewer is prepared to give away in this case not much. We will estimate the offer of gas stations in Paris by thinking about the usual availability of gas stations in a big city.

By estimating the total surface of Paris we can then come to a rough estimate of how many gas stations there are in Paris. Demand: this strategy builds on the demand of gas in Paris. The demand will be proportional to the number of vehicles in the city which in turn is proportional to the number of inhabitants.

After calculating the whole demand of the city, we need to estimate the demand that one single gas station can serve. By dividing the two we will find approximately how many stations there are in Paris.

Selection As discussed at the beginning, the second strategy will be chosen as it is more representative of the reality gas stations are built as the market demands it. Calculation Now the amount of gas stations should be calculated. A good response to this question should focus on the attractiveness of the industry in general terms as well as in the specific location at hand — the city of Paris: What do the margins look like? Hypothesis: the margins in the gas station industry are generally low due to the open competition between gas stations.

What is the intensity of competition? Hypothesis: high as gasoline is a commoditized good and a common good in big cities like Paris.

What is the bargaining power of suppliers? Hypothesis: high, suppliers are massive multinational oil companies. What is the bargaining power of customers? Hypothesis: Low as they cannot bargain on the buying price.

On the other hand they can easily drive to a different gas station. Are there substitutes in sight? Hypothesis: minor ones, like electricity for electric cars. Mehr Info.

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## ISBN 13: 9783946526278

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