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Betterware, which sells household items via a catalogue sent to millions of homes, has gone into administration following its sister company Kleeneze. Betterware employed directly 90 people and thousands of door-to-door selling roles. Betterware said that difficult trading conditions and cashflow problems had been responsible for its demise.
The firm started in when it was founded in east London as a door-to-door seller of brushes and polishes. The catalogue was launched in the s and in the business was bought by JRJR, a Texas-based consumer sales group.
The company relies on thousands of self-employed agents who distribute the catalogue around the country. Many of them have other forms of income to supplement their earnings. Any parties interested in acquiring assets of the company has been asked to contact the joint administrators Gareth Rusling and Claire Dowson of Begbies Traynor as soon as possible.
One Head Office plus warehouse and less than salaried staff including drivers. None of those employees actually contributed to the income of the business.
So 14 Sales Leaders all self employed and in effect running their own company. Around to Territorial Sales Agents all self employed with their own Territory Same size as Coordinator but no Distributors under them in effect running their own business.
Coordinators recruited and supported as well in fact some only performed that role in their areas. Things seemed OK until latter part of and early The problems started with high levels of 'Out of Stock' items, levels that Betterware had never ever encountered before, this included the Christmas Book and to some extent The Sale Book, the following catalogue and indeed last catalogue was tailored to match actual held stock and that worked great, sales were up.
However although Betterware regained a Buying Team of their own again, they through no fault of their own had lost their line of credit. This meant money paid in by the Distributors each week was having to fund not only Head Office expenditure, but to finance upfront payments for goods. Who else is suffering? For the elderly the visit of their Betterware Distributor was a highlight as they were one of the few visitors they got.
What this truly needs is someone to give CPR to Betterware and galvanise the mighty self employed workforce to get out there and do what they do best. I hope someone reading this does just that. It might mean starting again but the structure in place can be ready if a positive move is made. Categories: Retail , What is administration. Worried about poor cashflow? How to win new work? How to pay wages on pay day? Or just call us on Please note that the guide was written pre Covid and there are some likely changes to insolvency rules regarding wrongful trading.
Please see this page here. Read on please to see where the actual Trading Difficulties emerged from! It was only the Distributors and TSA's plus some Coordinators that put the books out etc, Those above had admin and recruitment plus support duties at Region and Divisional level. Everyone was pulling together but the HMRC bill was a bridge to far.
Betterware in business for 90 years, destroyed in 3 years by JRJR. How does it apply in pre pack administration Advice if you supply a business that has gone into administration Who gets paid first when a company goes into liquidation or administration Pre pack Administration Rules and Procedures How Does Retention of Title Work and What Happens in Insolvency?
Lawyers Partnerships Plan C Can't pay business rates? Or just call us on Please note that the guide was written pre Covid and there are some likely changes to insolvency rules regarding wrongful trading.
Guides What is? What happens after insolvency? Company name withheld KSA Client. You are currently offline. Some pages or content may fail to load.
A year-old national catalogue and door-to-door home products business has collapsed. Betterware, which has 5, distributors across the UK, has folded with the loss of jobs, a day after its sister company Kleeneze, another door-to-door company, went into administration. Founded in and originally based in Romford, Essex, Betterware Limited relocated to Birmingham in the s. It became a household name best known for home storage and personal care products, as well as mobility aids, and was floated on the London Stock Exchange in becoming one of the best performing shares of the early s. Providing a range of homeware and cleaning products, the Betterware catalogue was marketed through teams of thousands of distributors to homes throughout the UK and the Republic of Ireland.
Betterware is a United Kingdom multi-level marketing company that sells household products. The company was founded in and passed through several owners. The current owners of the Betterware trademarks are Betterware Global Ltd who purchased the trademarks after Betterware's owner Stanley House Distribution went into liquidation in The company was founded in in East London and sold brushes door-to-door. It was originally called Betterwear and was renamed Betterware in to reflect a wider range of products.
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Betterware, which sells household items via a catalogue sent to millions of homes, has gone into administration following its sister company Kleeneze. Betterware employed directly 90 people and thousands of door-to-door selling roles. Betterware said that difficult trading conditions and cashflow problems had been responsible for its demise. The firm started in when it was founded in east London as a door-to-door seller of brushes and polishes. The catalogue was launched in the s and in the business was bought by JRJR, a Texas-based consumer sales group.